I worked in the Yle Sports & Events team in a visual communications and media design role, where I was created visual documentation and content production of events and broadcasts as part of a large media production.
YLE produces major public events where visual communication is an essential part of the viewer experience and communication. The content had to work both in editorial contexts and on social media channels, while still supporting YLE's broad service promise: clear, reliable and informative communication.
As a Visualist I
Designed and implemented visual content in various formats: photos, videos and graphics
Documented events naturally in situations where the schedule and environment change quickly
Combined visual material with clear communication that supports editorial content and user understanding
The produced content was published on Yle's channels as part of sports and event content, and supported not only visual storytelling but also clear, actionable information for viewers.
The projects required precise prioritization, close collaboration with the editorial team, and the ability to make high-quality visual decisions under pressure.
Links to other projects:
Yle Showreel
